I thought you might be interested in an example of how I identified and researched a company this weekend as a potential candidate as a Covered Calls investment. That company turned out to be Hologic Inc.
Step 1: Of the 3,500+ stocks with options, how do we narrow it down to a manageable number of companies to consider? For me, I've found online stock screeners (available free from your broker or by subscription from investment services) to be a good tool to do this.
Step 2: Over the past several years, I've developed numerous screeners which are customized for different purposes. For example, the one I used here is a "Large-Cap Value, Profitability, and Growth" screener. I won't get overly detailed now by describing the nine metrics used in this particular screener, but the companies identified by it were: Rio Tinto Inc., HCA Healthcare, Laboratory Corp., Hologic, Inc., Pulte Home Group, McKesson Corp., NVR Inc., Anthem Inc., and Lockheed Martin. By the way, only 9 stocks from this screen is the lowest number I can remember. With the market at all-time highs, it seems like it is now more difficult to find good undervalued companies to invest in.
Step 3: As you might recall, I already have a current position in Rio Tinto (see link). Looking at the numbers for these 9 companies and then reading further about each one, my interest narrowed further to Hologic, Anthem, and Pulte. During the past several months, I had already done detailed research on both Anthem and Pulte (and had successful positions in both of them), so I decided to research Hologic in more detail using my Options and Company Checklist:
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